Money means power and that power rules everywhere! These days, the
size of a club is a great indicator of its financial muscle power. The growing
ambition of the clubs is not only limited to accomplishment in the on-pitch
competitions but can also be sensed right in the boardroom. In this article, we
will discuss about some recent and staggering shirt sponsorship deals by the
Premier League sides as well as increase in income due to such deals in the
most popular European leagues. Let us start with the Premier League title
defender Chelsea.
They agreed a 5-year shirt sponsorship deal worth £200m with Japanese giants Yokohama Rubber last year. It needs to
be put here that the Blues won the Premier League crown during 2014/15 season
under then manager Jose Mourinho. Manchester United is a high-spending club and
cannot be far behind. They had a £53
million deal signed with car company Chevrolet in 2013. It is a 7-year contract
with the American company.
Arsenal has already a deal with Emirates, which also includes naming
rights of their stadium. Their home ground is now known as the Emirates
Stadium. The figures of these deals clearly show that English Premier League football
is now flooded with money from the foreign investors.
Shirt Sponsorship Deals – A
Comparative Study
If we consider 20 Premier League sides, the total amount of such deals
will be £220 million/year. Let us now do some comparison with other leagues.
There are 18 clubs in German Premier League or Bundesliga. Their total deal
amounts to around £101 million/year and the figure is less than half of what
the clubs in the English Premier League receive.
REPUCOM.NET is known for their
coverage of commercial aspect of sports industry. They have monitored and
researched on the shirt sponsorship deals across top 6 leagues in Europe.
According to their recent survey, foreign investment in form of these deals in
the top leagues has jumped by 20%. It has increased most in English and Spain
leagues – in the region of 30% since the last term.
The clubs in the top 6 European Leagues generated
€687 million from the
sponsorship deals for jersey. It was a sharp 20% increase from €570 million that
was generated during 2013/14 season. The biggest increase took place in English
Premier League football as it has increased by 36%
than what they received last season from the deals. The cosmic Chevrolet deal
by Manchester United played a big role in larger leap of income generated in
the Premier League.
Spanish Primera League or La Liga experienced an increase by 30%
whereas Italian Premier League or Serie A saw an increase in the region of 21%.
Conclusions
The first-division clubs across the major leagues in Europe receive a
whopping amount of money from the sponsorship deals for the players’ jersey.
Many of them also have kits deals with the foreign companies but the main
source of their income is shirt sponsorship contract. These deals benefit those
companies by earning them attention worldwide and from a larger cluster of
consumers.
Author’s Bio: Kev Rob is the editor cum chief
blogger of Goldengoals.com. In this article, she has focused on the shirt
sponsorship deals across several popular leagues in Europe, especially English
Premier League football. Visit the website’s Facebook and Twitter Pages
to stay updated with football news.